Satisfaction Surveys
Customer satisfaction is essential to the survival of your banking business. How do you find out whether your customer or credit union member is satisfied? The best way to find out is to ask them.
Quest is experienced in the development, execution, and analysis of financial services customer satisfaction surveys. Our PhD level associates develop the survey so the right questions are asked to collect this valuable feedback. Quest executes your survey by selecting direct mail, calling or on-line programs. Finally, Quest analyzes the results and provides executive level recommendations for improving satisfaction among your client base.
With the Quest Satisfaction Survey Subscription, Quest will automatically perform surveys for a period of one full year. Quest manages the complete process and results are collected and reviewed with management on a quarterly basis. Survey result data can be provided to feed Quest’s Sales Incentive Manager system or your existing sales incentive system.
USING THE SATISFACTION SURVEY Data
Many financial institutions are using customer satisfaction as a performance metric for their branch networks. By immediately surveying customers directly following a transaction or branch interaction, valuable feedback is acquired which is helpful in sales coaching. By combining survey information with demographic and customer behavioral information, your institution can better understand the drivers of customer satisfaction which leads to enhanced relationship building and additional cross sales.
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