Critical Care Attrition
Have you ever lost one of your most valuable customers? What if your branch had known the customer was leaving months earlier? A relationship building call should have been made to identify and correct the issue.
Be Proactive, Don't let profitable customers walk
Critical Care Attrition is a customer behavioral model used to indicate which customers are most likely to leave or reduce their deposit holdings with your bank or credit union. Just like a dependable credit score used daily at your branch to make quick and accurate credit decisions, Critical Care provides an attrition indicator so retention intervention can be taken.
Banks and credit unions use Critical Care Attrition to:
| Identify customers at risk of reducing deposit relationships | ||
| Catch attrition behavior so intervention can be taken | ||
| Determine which profitable customers to focus retention | ||
| Spot customer attrition during mergers & acquisitions | ||
| Feed CRM systems with important retention opportunities |
Yes it's true, it is harder and more expensive to find a new customer than it is to retain your existing relationships. Critical Care Attrition helps you achieve retention success. Critical Care Attrition is trained using your existing customer behavioral data so that the models are relative to your changing market conditions.
Need assistance in learning to make an effective customer retention call? Quest training provides Customer Retention Calling Workshops to ensure your success.
Critical Care Attrition Features and Benefits:
- Predictive model trained to your financial institution data
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Service bureau scoring with no hardware or software to purchase
- Affordably priced for community banks and credit unions
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Integrate scores with your data warehouse or CRM systems
- Use scores to drive outbound customer contact campaigns
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Open approach so you understand the drivers of attrition
- Models re-trained annually for optimum predictions
- Integrates with Quest's Customer Opportunity Advisor Solution
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Integrates with Fiserv, Metavante, Open Solutions and other core systems
Click for more details and pricing on Critical Care Attrition

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